From one region to four in 18 months

The challenge

Northpeak had product-market fit at home but two failed expansion attempts abroad. Each launch copied the home playbook and stalled within a quarter.

What we did

We rebuilt the ICP for each region from 40 buyer interviews, rewrote positioning around local compliance pain, and set up a partner channel with three regional integrators.

The result

Pipeline grew 3.2× in five quarters. Two of the four new regions were profitable inside four months, and win rate rose eleven points.